Infinity by SD
Exceptional Staff for Extraordinary Lives
Our Services
Where exceptional care meets uncompromising standards—crafted for discerning families worldwide.
At Infinity by SD, we represent only the highest caliber of professionals—experienced, discreet, and deeply committed to bringing excellence into every home.
No two families are alike, and neither are our solutions. Each placement is carefully tailored, reflecting not only practical needs but also the unique values and rhythms of your household.
Serving discerning families and globally mobile clients, we deliver bespoke staffing experiences that integrate seamlessly into your lifestyle—crafted with precision, elegance, and absolute discretion.
Beyond credentials, we value emotional intelligence, cultural awareness, and genuine connection, creating trusted partnerships that bring peace of mind at the very highest level.
Gentle, expert guidance through your baby’s earliest months—creating calm, confidence, and healthy routines for the whole family.
Restful nights for parents, with trusted caregivers who ensure calm, consistent support and comfort until morning.
Professional, discreet, and nurturing care tailored to your lifestyle—whether live-in, live-out, temporary, or long-term.
Tailored educational journeys inspired by Montessori, Reggio Emilia, and Norland traditions—designed to unlock every child’s unique potential.
Discreet and adaptable childcare that travels with you, bringing stability and comfort wherever life takes your family.
Fluent professionals who nurture bilingualism and cultural awareness, preparing children to thrive as confident global citizens.
Bespoke staffing for every dimension of your family and lifestyle
Led by Experience
At Infinity by SD, we provide more than staff — we place exceptional professionals who embody your values and standards. Every placement is made with your lifestyle and privacy in mind.
Infinity by SD’s vision is shaped by our founder, Simona Daramus GMBPsS, whose 25 years of international, first-hand experience spans some of the world’s most extraordinary homes — from ultra-high-net-worth families to celebrities and royalty. Before recruiting talent, she was the talent. At Infinity by SD we understand the trust, discretion, and precision it takes to deliver service at the highest level — because experience is our foundation.
From intimate households to dynamic, multi-staffed estates, we know the pace, the emotional and practical rhythms, as well as the unspoken expectations that define private service. Our expertise has been forged through experience — shaped by navigating complex challenges, adapting to diverse cultures, and delivering under pressure. Each of those experiences became a lesson, refining our instincts, sharpening our discernment, and deepening our commitment to excellence.
And here, we don’t just recruit.
We build a legacy— with discernment, integrity, and devotion.
Simona Daramus GMBPsS
MSc Social Psychology | Graduate Member, British Psychological Society
Founder, Infinity by SD
"Within two days, she had found a wonderful replacement — giving the family complete peace of mind at the most critical moment."
Just a week before my clients' baby was due, their booked maternity had a serious accident and was unable to work. I reached out to Simona at Infinity by SD, and within two days she had found a wonderful replacement. Her speed, professionalism, and care gave the family complete peace of mind at such a critical time. I'm truly grateful for her support and would not hesitate to recommend her to other families.
Zoe L., PA
London
"She understood exactly what I was looking for — the experience was smooth, professional, and dependable."
When I needed the right maternity cover, I reached out to Simona at Infinity by SD. She understood exactly what I was looking for and responded quickly with excellent candidates. We're now very happy with the two maternities she placed with us — so much so that we extended their contracts for a further year. The experience was smooth, professional, and dependable — I would gladly recommend her to anyone.
L.S.,
Monaco
"From my very first step, Simona was there — guiding me toward the right courses, the right qualifications, the right opportunities.
She helped me build the experience I needed to earn the right references, prepared me for interviews I never thought I could face, and showed me which doors to walk through and which to walk past. She didn't just mentor me. She gave me the tools to build my own career — and helped me believe in myself."
Ruby S.,
London
Testimonials
Enquiries
For families, we know that nothing is more important than placing your loved ones in the right hands. That is why we work with only the finest, most trusted professionals — ensuring absolute peace of mind, discretion, and exceptional care. Becoming part of the Infinity by SD means joining a select circle where your family’s wellbeing is always our highest priority.
For Representatives of Infinity by SD, this is not simply about securing your next position — it is about stepping into an exclusive network where dedication, professionalism, and compassion are celebrated. Only a few are invited to become part of the Infinity by SD Family. If you embody excellence and wish to elevate your career, we warmly welcome your enquiry.